Bio-Diagnostik

Iserlohn, Germany

Scope

Year

2022-Present

biodiagnostik.de

Bio-Diagnostik, a trusted provider of advanced diagnostic solutions, reached out in need of a rebrand to modernize their visual identity and strengthen their market presence.

With over 40 years of experience working with naturopaths across Germany, they wanted a design that would highlight their deep connection to both science and nature. The goal was to create a refreshed brand that would appeal to both existing and new clients.

The project involved developing a new logo, building a website, and creating a unified design system applied across a range of deliverables, ensuring consistency in both digital and print.

The Rebrand

Creating a visual identity that balanced scientific precision with nature was the main focus of this rebranding. The new logo and brand needed to attract new customers while remaining familiar to existing ones. To support name recognition, a tagline was incorporated into the logo for use when needed. Additionally, the design highlighted the company’s 40-year history, ensuring the updated identity felt fresh while honoring its long-standing reputation and building trust with new audiences.

The Website

The goal for the website redesign was to create a clean, user-friendly experience that serves as a tool for attracting new customers. Since Bio-Diagnostik works with both practitioners and patients, it was important to structure the content in a way that speaks to each audience individually without causing confusion. Most pages maintain a general and accessible tone, while the service pages provide more focused and detailed information for each audience.

It was essential to present products and services clearly, with well-placed calls to action linked to forms that make it easy for customers to get in touch. The design prioritizes simplicity and clarity, ensuring that visitors can quickly find the information they need while learning more about the company’s credibility and expertise.

Visit biodiagnostik.de

Everything Else

Beyond the logo, branding, and website, maintaining a cohesive visual identity across all digital and print materials was a key focus. Every touchpoint, from marketing materials to customer-facing documents, was designed to align seamlessly with the updated brand.

Deliverables included a wide range of materials, such as:

Print & Marketing Collateral – Pricing catalog, nutritional guide, flyers, postcards, and magazine advertisements.
Business Essentials – Letterhead, business cards, company presentations, and order forms.
Digital Assets – AI-generated visuals, email signatures, newsletter design, and promotional graphics.
Event & Promotional Materials – Exhibition booth designs and branded giveaway items.

Each piece was carefully designed to reinforce the brand while providing clear, functional communication for both practitioners and patients.