N.A.E. – Naturale Antica Erboristeria is a brand rooted in herbal tradition, offering natural, organic hair and skincare products inspired by Italian botanical heritage. This project focused on creating Instagram highlight visuals to showcase 7 of their product lines and the powerful active ingredients behind them.
The goal was to design a series of striking, informative visuals that align with N.A.E.’s elegant, nature-driven aesthetic, enhancing both brand storytelling and social media engagement.
The Brief
The visuals needed to integrate seamlessly with N.A.E.’s existing brand identity. Each visual was set against a subtle marble background with a border color matching the respective product line. The design also had to showcase key ingredients in a visually compelling and informative way—emphasizing their natural origins while maintaining a refined, premium aesthetic.
The Idea
A tap-to-reveal effect was used to create an interactive experience. The first slide introduced the product, inviting viewers to tap through to reveal its key ingredients, followed by details about their benefits. This guided approach made the visuals more engaging while reinforcing N.A.E.’s commitment to natural beauty and transparency.
Each set of visuals was carefully composed by layering ingredient imagery to create a dynamic presentation. The structured arrangement ensured that each product’s key ingredients stood out without feeling cluttered.
Services Featured in This Project
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